Virtual staging for new-build homes
A finished development photographs as a series of bare white shells, and to buyers they all look the same. This page shows real new-build rooms furnished in five project styles, on the actual photos of the built units. Drag the slider to see the idea.
OriginalIn this styleWhy finished units all look the same on camera
Freshly painted walls, new floors, not a single piece of furniture: photographed empty, the 2-bed is nearly indistinguishable from the 3-bed, and nobody can feel how the living room works or where a bed would go. A show flat solves that for one unit; every other home in the project still markets itself with bare shells.
Twelve Lumens stages the photos instead of the units. Upload the photos of a finished home and the AI furnishes them in the style you pick, while walls, windows, floors and the camera angle stay exactly as built. To be clear about what this is: it works on photos of real, built rooms, not CGI renders of unbuilt plans. Every image buyers see is the actual unit, furnished, and the originals are always kept.
One project, five directions
Each example below is a real new-build room, furnished in the style. Use the toggle on each image to compare with the empty original, and open the style guide if a direction fits your project.
Modern, the project default
Clean lines, a neutral palette with warm touches, nothing that polarizes. Modern is the style most developers reach for first, and rightly so: it flatters the wide, bright living spaces new builds are designed around and puts off nobody in a buyer pool of hundreds. If one style has to carry the whole project, start here.
Read the full Modern style guide
Minimalist, when the architecture should lead
If the architecture itself is the selling point, floor-to-ceiling glazing, ceiling height, clean sight lines, furnish lightly and let it speak. Minimalist staging places just enough to give the room scale and keeps every eye on the space. The bedroom above shows how little a well-built room needs.
Read the full Minimalist style guide
Scandinavian, for family schemes
Pale wood, soft textiles and a kitchen where you can already picture homework being done at the table. Scandinavian is the natural choice for family-oriented schemes: it makes the kitchen-diner, usually the room families buy on, feel warm and lived-in from day one, in a home nobody has ever lived in.
Read the full Scandinavian style guide
Japandi, for design-led city projects
Lower furniture, darker wood, deliberate emptiness. Japandi suits design-led city projects aimed at buyers who notice details, and it stages the home office convincingly: for many urban buyers, the room they will work in is exactly the room that decides between the smaller unit and the larger one.
Read the full Japandi style guide
Luxury, for the penthouse floor
Marble, brass and layered light earn their keep at the top of the building. Stage the penthouse in luxury even if the rest of the project runs modern: the premium units carry the campaign imagery, and nowhere does the style pay off faster than in a bathroom that photographs like a hotel suite.
Read the full Luxury style guide
Stage your project's units in these styles
Upload the photos of a finished unit, bare walls and all. Twelve Lumens furnishes them in any of these styles while the architecture stays exactly as built. The first five images are free, no credit card.
Upload your photos
Straight from your phone — any room, exactly as it looks today.
Declutter, then restyle
One click clears the clutter; another furnishes the room in this style. Walls, windows and floors stay exactly where they are.
Compare and share
Original and restyled side by side, in high resolution — download them or share a before-and-after page.
Four rules for staging a new-build project
Define one project style and reuse it
Pick a single house style before the first listing goes live and apply it to every unit. Consistent imagery across the whole project is what makes a development look professionally marketed, and buyers clicking between listings should feel they are still in the same scheme.
Stage the unit types buyers compare
Buyers rarely browse one listing; they weigh the 2-bed against the 3-bed and the mid-floor against the top. Stage at least one unit of each type, so the comparison happens between furnished, legible homes instead of interchangeable empty shells.
Keep furniture true to the floor plans
A staged photo is a promise about what fits. Furnish to the real dimensions: an actual double bed in the second bedroom, a dining table the room can truly hold. Overselling the space wins clicks and loses viewings.
Pair staged photos with the originals
Publish the furnished image next to the empty original. New-build buyers also want to see the blank canvas they are actually buying, and the pairing turns the staging from decoration into an honest answer to how this home is furnished.
Reselling a recent new build, or bought off-plan?
The same problem reaches beyond the developer. Agents reselling a nearly new home often face the same bare rooms once the first owner moves out, and buyers who reserved off-plan spend months wondering how their home will actually live. Staged photos answer both: the resale listing gets the show flat effect, and the future owner sees their rooms furnished as soon as the first photos of the completed unit exist.
Twelve Lumens works the same way for both: upload the photos, pick a style, and every room is furnished in about 10 minutes, with the originals always kept. If that is you rather than a developer, these are the pages you want:
Staging new builds: common questions
Is this CGI, like the renders in the sales brochure?
No. Brochure renders are CGI of homes that do not exist yet; Twelve Lumens works on photos of real, built rooms. The AI adds furniture and decor to the actual photograph while walls, windows, floors and the camera perspective stay locked, so every staged image shows the unit exactly as it was delivered.
Can every unit in the project share one style?
Yes, and that is the point. Define a custom house style once and reuse it across the whole development; batch staging furnishes a complete listing in one click, done in about 10 minutes. Fifty units in the same style is exactly the consistency an image-by-image workflow never reaches.
What does this cost compared to a show flat?
The comparison is not entirely fair, because a show flat also serves viewings, but the numbers speak: fitting out a single show unit easily runs into five figures, and it markets one floor plan. Twelve Lumens plans start at €19 per month with 25 to 50 images per property, enough to give every unit in the project its own furnished photo set.
Do staged new-build photos need to be disclosed on the portals?
Yes, label them. Most portals and MLS rules accept virtually staged photos as long as they are disclosed and the property is not misrepresented, which is exactly why the architecture stays untouched. Twelve Lumens keeps every original and adds clear disclosure to showcase pages, and pairing staged with empty photos keeps the listing beyond reproach.
More property types
Empty home
The vacant listing, solved: five staging directions shown on real empty rooms, then applied to yours.
Apartment
Small rooms, high stakes: staging that stays honest to the square meters, shown on real apartment photos.
Holiday let
Decide the look that earns bookings before you buy the furniture: five directions, previewed on your own photos.
Every unit, furnished on camera
Upload the photos of a finished unit and see it staged in one consistent project style within minutes. The first five images are free, no credit card, originals always kept.